Privacy Policy

LAST UPDATE: [1 Oct 2020]

This Privacy Policy explains how Balance App collects, uses, discloses, and secures information about you through www.merabalance (as may be updated, relocated, or otherwise modified from time to time) and Balance App's related mobile applications, along with our related websites, networks, applications, our electronic communications (including email and text messages), and other services provided by us (collectively, the "Service"). By using the Service, you consent to the processing of your information as set forth in this Privacy Policy.


Ekamra Ventures, a Mumbai, India based registered entity owns, manages and operates this platform under the brand name Balance App ("Balance App," "Merabalance.com" "we," "our," or "us").


Your use of the Service is also governed by our Terms of Use. Capitalized terms used but not defined in this Privacy Policy are defined in the Terms of Service.


In providing the Service, we collect and obtain information about individual consumers ("End Users") to, among other things, provide a personal finance information management tool that allows you to track and organize your finances, Check your Credit Score including through the aggregation of your financial account information ("Account Data") from financial institutions and other third-party data sources you select and with whom you have a contractual relationship ("Third-Party Data Sources").


1. Information We Collect. Balance App collects information from and about End Users in a variety of ways. This information inter alia includes:


A. Information You Provide. We collect information you provide when you use the Service or otherwise communicate with us, including at times your banking and financial information for data processing. If you register an account with us, we will collect the information you provide, such as your name, email address, login credentials, budget names and amounts, bills, your monthly financial transactions, subscriptions etc. Users are requested to refer to the specific terms of use of different features on Balance app as each of them will have specific data access requirements. For example, if you request to access your Credit Report from our partner Credit Bureau agencies (Third Party Services), then we would on your behalf have to provide some mandatory information required by such Third Party Service providers to avail your Credit Report.

B. Provider-Submitted Information. Our third-party service providers may provide us information about End Users or assist us in obtaining the Account Data (including a list of the End User's financial transactions) from Third-Party Data Sources. We use and disclose this information only in accordance with our provision of the Service to the End User.

C. Device and Usage Information. Like most online services, we automatically receive standard technical information when you interact with the Service, including browser and device information such as unique device identifiers, mobile phone carrier, internet protocol (IP) addresses (which may identify your general geographic location), browser types, and the date and time of your interactions. We also receive information about your interactions with our Service, such as which website pages you visited and how much time was spent on the page, and which user invited you via an identification code.

We may collect this information using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable us to personalize your experience on the Service, maintain a persistent session, passively collect demographic information, and monitor advertisements and other activities. The Service may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage).


2. How We Use Your Information. We use information in a variety of ways to provide the Service and to operate our business, including the following:


A. Service-Related Usage. We use the information we collect about and from you for a number of purposes, including providing and supporting the Service, analyzing how you use the Service, and better tailoring features. We also use the login credentials you provide for the Third-Party Data Sources to retrieve, analyze, and present to you your Account Data.

B. Communications. We use your information to communicate with you for Service-related purposes. For example, we may send email to the email address you provide to us for informational and operational purposes, such as account management, customer service, system maintenance, and other Service-related purposes.

C. Improve the Service. We use the information that we collect: (1) to understand and analyze usage trends and preferences; (2) to monitor and analyze the effectiveness of the Service; and (3) to improve the Service and develop new products, services, features, and functionality.

D. Marketing. As permitted by applicable law, we may use information we collect about and from you for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable, or otherwise of interest to you. Where required under applicable law, we'll obtain your prior opt-in consent to send you electronic marketing communications.


3. How We Share Your Information. We do not share your information with (1) other companies for joint marketing purposes; or (2) any third parties so they can market to you. We may share, transfer, or disclose your information if you consent to us doing so, as well as in the following circumstances:


A. Service Providers. We share information with third parties who provide services to us, such as customer service, interfacing with Third-Party Data Sources, analytics, Credit Bureau, website management, information technology, and other similar service providers.

B. Comply with Legal Requirements. We may disclose your information with or without your consent, as we believe to be necessary or appropriate to: (1) comply with applicable law and legal processes; (2) respond to requests from Sectoral Regulators, government authorities, including government authorities outside your country of residence; (3) enforce our Terms of Service; (4) protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others; and (5) allow us to pursue available remedies or limit the damages that we may sustain.

C. Corporate Transactions. We reserve the right to transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.

D. Aggregate, De-Identified Information. We may use your data to create aggregate or statistical information that does not directly identify a specific person, and we may share that information. For example, we may share anonymous and aggregated reports and information on user demographics and traffic patterns with third parties.


4. Information Security. We take steps in an effort to treat your information securely and in accordance with this Privacy Policy and implement standard measures to protect against unauthorized access to and unlawful interception of Personal Information. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.


5. International Users. The Service is intended for users located within India. We make no representation that the Service is appropriate or available for use outside of India. If you are visiting our website from the European Union or other regions with laws governing data collection and use, then please note that you are agreeing to the transfer of your information to India. By providing your information to the website and Mobile application, you consent to any transfer and processing in accordance with this Privacy Policy.


6. Your Choices. If you do not want the Service to collect information through the use of cookies, your browser may allow you to be notified when you receive certain types of cookies and restrict or disable certain cookies. Each browser is different, so you should check your browser’s "Help" menu to learn how to change your cookie preferences. Please be aware that if you disable or reject cookies, some features may not work properly.


C. Exercising Access, Data Portability

1. To exercise the access and data portability described above, please submit a verifiable consumer request to us by placing a request


(a) In-app Service Request: Go to >Contact Us > and share your request for portability to a different Mobile number By placing a request on email at help@merabalance.com.


2. Only you as a person are authorized to may make a verifiable consumer request related to your personal information.


3. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:


(a) Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.


(b) Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.


7. Change in privacy policy: The terms and conditions of this privacy policy may be changed from time to time, without your consent (express or implied) to reflect changes in our practices concerning the collection and use of your information. The revised privacy policy will be effective immediately upon posting to our website unless otherwise mentioned. This version of the policy is effective from 1st October, 2020. The revised privacy policy shall bind you and it is your sole responsibility to check the same from time to time. You acknowledge that no knowledge of the revised help@merabalance.com privacy policy shall be a defence in any proceedings with regard to the privacy policy.


8. Questions/Grievance Redressal

In accordance with the relevant provisions of the Information Technology Act, 2000 and Rules made thereunder, the name and contact details of the Grievance Officer who can be contacted.

If you have any questions or comments about this Privacy Policy, Terms of Use, our privacy practices, or if you would like to exercise your rights and choices, please contact us at or by writing to us at:

Grievance Officer Name: Ms. Bhagyashree V

Email address: help@merabalance.com


The Grievance Officer can be contacted between 09:00 a.m. to 6:00 p.m. from Monday to Friday except on public holidays. We shall endeavour to respond to your queries within 2 working days of the request made.


9. Privacy Policy Updates.

We may update this Privacy Policy from time to time. If we make any changes, you will be notified by revising the "Last Updated" date at the top of this Privacy Policy. If we make any revisions that materially change the ways in which we use or share the information previously collected from you through the Service, we will give you the opportunity to consent to such changes before applying them to that information.

This "Privacy Policy" is published by virtue of the legal requirement under the provisions of the Information Technology Act, 2000, India that require intermediaries to publish the rules and regulations, privacy policy and terms for access or usage of their website/mobile app and is primarily governed by Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.